case study

Webflow Rebrand – Visual + Voice Overhaul

Service
Social Media Strategy
Client
Webflow
Client
I led the creative direction and rollout on social for Webflow’s visual rebrand and voice refresh. From tone guidelines to scroll-stopping assets, we didn’t just change how the brand looked—we changed how it *felt* across every post.
The work
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summary
Directed and executed Webflow’s social visual and voice rebrand, ensuring cohesion, creativity, and community resonance across every platform.
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