Client
Pat joined the brand and audience expansion team at Shopify to redefine their approach to brand storytelling across LinkedIn and Instagram. By using data to drive content strategy and leaning into evergreen, emotionally resonant narratives, the team increased LinkedIn impressions by 150% MoM and Pat created the most impactful evergreen IG post of 2025 with 110K impressions. The result? A scroll-stopping, community-first voice that connected with makers, founders, and marketers alike.
